Hello everyone! My name is Erik Avendano Lopez, and I'm excited to share a bit about myself as I embark on this marketing journey. Let me start by giving you a glimpse into who I am and what drives me. As a current student at Linn Benton Community College, I'm pursuing a major in Business Information Systems. My passion for technology and business has always been a guiding force in my academic and career choices. I believe that understanding how to effectively manage and utilize information systems is crucial in today’s data-driven world. This course is a significant step towards honing my skills and knowledge in this field. One of the primary reasons I enrolled in this marketing course is to bridge the gap between technology and business strategy. I am particularly fascinated by how marketing can leverage data analytics to create targeted campaigns that resonate with specific audiences. The ability to understand consumer behavior and craft strategies that drive engagement a